Whether you have a newsletter to get out or a blog post, you want fresh content to keep your readers engaged. If you know your target market well this should be easy, right?
Here is my top 10 things to write about when it’s not so easy to think of something to write about.
1. Choose a few categories so you can focus. These categories can come from your keywords. You can see my list of categories in the sidebar of my site. This helps me to stick to writing about what I know.
2. What’s happening in your daily life that you can help others with? Most likely our ideal client is a version of ourselves. If we are struggling with an issue, most likely they are too.
3. Case studies and questions that clients have asked you. I would run this by the client first so you don’t upset them that you are sharing their personal details, and ensure them that you will not give away that where the question came from. I did this once. I said to the client, “I think this is an issue that many people come up against. Would you mind if I blogged about it?” The client was happy for me to help others avoid this mistake.
4. People love lists. You can do a top 10 list, or a 3 mistakes list, or a 7 ways to do x list. Or even just a checklist.
5. Interview or profile someone. You can interview an industry expert. That’s a great way to get noticed by the experts while pumping up your own credibility in your market. Or you can profile a current or past client about their business. You can also profile an industry expert.
6. You can write a how-to post. How-tos make great video posts or screenshare posts so you hit each of the learning styles.
7. Product review posts. People want to know what tools you are using in your business. When you come across one that is working well for you and you highly recommend it, let your clients and potential clients know about it. I personally would not write a bad review about a product. I would rather find a good product to do the job and blog about that. It’s all about finding solutions for your target market.
8. Your take on what others are saying is a great topic to blog about. If you’ve ever said, “I didn’t understand that until you explained it to me.”, there are people in your market that will only understand something when you explain it in your own words. You can go to Twitter and read the trending topic or you can type in “(my category) in the news” in Google to see what people are saying.
9. What’s going on in your business that your readers would want to know about? Do you have a product launch coming up? Do you have an events calendar that you could share?
10. Recycle your old posts. If what you write about has a shelf life (such as technology), maybe it’s time to update and revive an old post. Or if an old post was particularly popular, maybe you can bring it back. Recycling old posts is great to do if you want to take a week off of your business.
What are some things you do or write about when you are struggling with ideas to write about?