One question I hear over and over is, should I keep my business page and my personal profile separate. I believe you should have both, and if you do things systematically, you can use them both successfully.
1. The first thing to do is to go through your friends list and categorize each person as a friend/family/personal or a business contact. Create lists and put each person in the appropriate list. This will allow you to “segment market” and not annoy your family and friends with business posts. It will also allow you to keep your personal posts private from your business contacts.
2. If you haven’t already done so, create a facebook business page here www.facebook.com/pages/create.php. There are several areas that you can customize on a fan page such as the cover photo, and the boxes. You can do that now, or at a later date.
3. Back on your personal profile, edit your About area. Under Work and Education, link Employers to your business page, not your company. This will allow people to click on the link and go directly to your business page. Just start to type in the name of your page and it should populate so that all you have to do is click Enter.
4. On your business page, edit the About section. Link to your website. The link must be within the first two lines of text so that it shows when you are viewing the page.
This is a good place to invite people to sample your free taste that you are offering. You can send them to whatever page on your site that you want to promote, actually. Get creative, entice people.
5. When you want to Like a business page that has to do with your business, sign in to your business page first. You can even go through the pages that you liked as your personal profile, unliked them, then like them as your business page. This is good way to keep business and personal posts separate since you won’t see the business page posts in your regular feed unless you are signed in as your page.
You cannot friend people as a business page. They have to Like you. So here is where we have to start attracting people to your page.
Update: Since writing this, I have changed this strategy on my own Facebook. I started liking people’s pages as my profile. The reason is that my family and friends have so much negativity and that’s all I was seeing when I went to Facebook. Now I see so many encouraging posts that I don’t notice the negativity and drama.
6. Start commenting, liking, and sharing the posts from the business pages that you like. Soon they will start sharing the love. This also puts you and your business page on the radar of their fans. Your goal is to have as many people talking about you as you can. Here’s a screenshot to show you what I mean. I have 62 Likes and 22 people talking about this page.
The more content you post, the more people will start talking about it. It’s not uncommon to see the number of people talking about your page higher than the number of actual Likes on the page.
If you’d like help setting up your Facebook strategy, contact me here.