“The Money is in the List”
So you know you need a list. I’m going to show you how you can get started on yours.
This is process that a lead goes through when they sign up for your free gift and newsletter:
1. Your website visitor signs up using a form on your website.
2. They are redirected to a Success page that tells them they will need to confirm their email – if you are using a double opt-in, which I highly suggest.
3. They are automatically emailed a link to click on which will confirm that it was indeed them who signed up for the newsletter or free gift. This is the “double opt in” where the 1) signed up, and 2) clicked on the link. This proves that you didn’t just add them to your list without their permission.
4. Once they click on the link, they are redirected to a Thank You page which contains your free download link (if that is what you offered) and welcomes them to your list.
5. Your email service will automatically send them a second email which can mimic the Thank You page. I like to mimic the Thank You page because you are always going to get people who click away without getting their free download.
What’s great about this process is that if Person A signs up today, they start with email #1. When Person B signs up tomorrow, they also start with email #1 so all your prospects are taken through the same initial process. Read more about Autoresponders here.
So how do you make this all happen?
There are certain technical things that need to be done for this to happen.
• We need to write the 2 initial emails – the confirmation email and the welcome email.
• We need to create 2 web pages, the Success page, and a Thank You page.
• We need to create the free offering, if you are offering something.
YOUR NEWSLETTER SIGNUP FORM
Once the set-up is done, we need to create the form for people to sign up. You may have a few different forms depending on where you want the form placed in your website.
You may also need some graphics at this point such as a picture of an ebook or of a CD.
Some places to put the form on your website are:
In a bar at the top of the page
In the header
In a Featured Box on the page
At the top of the right sidebar
As a pop-up
Within the text of pages
As a landing page (squeeze page)
In a newsletter box at the end of your blog posts
I don’t think you’ll want it in ALL of these place, but depending on where it naturally fits, you may want one in many of these places.
Here is where your own personality shines through to your customers. Some people want a very formal newsletter with several sections while others opt for a simple note with a pretty signature. Take a look at the newsletters that you are signed up for. Which ones do you like? Which ones have features that you want to include in your newsletter? Which ones would you like to emulate?